Funding will build on Lumina Borealis and Pumpkinferno
MORRISBURG – Celebrate Ontario has announced it will fund event enhancements to two of the St. Lawrence Parks Commission’s events including: $105,500 to Fort Henry’s winter event Lumina Borealis and $97,750 towards Upper Canada Village’s fall event Pumpkinferno. Together, these two events draw over 95,000 visitors during the tourism off season, create an estimated 125 jobs and generate upwards of $9.5 M in economic impacts* annually.
The SLPC is leading the way in the development of successful and innovative events that collectively have breathed new life into the tourism shoulder season and been the draw for thousands of visitors to south eastern Ontario. The introduction of Lumina Borealis at Fort Henry in Kingston, is the latest addition to the SLPC’s tourism experiences. It has enchanted over 58,000 visitors since its launch in December 2016. Lumina Borealis is open through March break wrapping up the season on March 18.
Funding will be directed to enhance the magic of the winter landscape at Lumina Borealis with the creation of a new Lumina Zone. Visitors will enjoy more engagement and interactivity at this memorable and one-of-a-kind experience.
The funding will also be used to create new Canada 150 themed exhibits at Pumpkinferno that highlight Canadian culture and heritage over 150 years. From the fur traders to the Group of Seven to a celebration of Canada’s north and sport, Pumpkinferno will be a must-see fall stop to mark Canada’s sesquicentennial.
Celebrate Ontario’s investment plays an important role in event development and renewal ensuring that visitors will return to visit year after year and travel from overnight markets to visit. These large scale special events act as an important catalyst for shoulder season tourism to the region, the Province of Ontario and contribute to the SLPC’s business goals.
The St. Lawrence Parks Commission, an agency of the Government of Ontario, operates facilities in 16 municipalities stretching from Kingston to the Quebec border, including Upper Canada Village, Fort Henry National Historic Site of Canada (part of Ontario’s only UNESCO World Heritage Site), Crysler Park Marina, Upper Canada Golf Course, Skywood Eco Adventure, Upper Canada Migratory Bird Sanctuary and 13 campgrounds and beach day-use picnic areas including the Long Sault and 1000 Islands Parkway.
*Economic impact is measured using the Ontario Tourism Regional Economic Impact Model (TREIM).