SMITHS FALLS – Canopy Growth Corporation (TSX: WEED) (NYSE: CGC) (“Canopy Growth” or the “Company”) is pleased to announce the launch of a new brand for the recreational market in Canada, LBS (pronounced “L-B-S”). The Company has established a curated and world-recognized family of brands, both in-house and through partnerships with icons in the cannabis space. LBS is the latest exciting addition to join the family.
The LBS brand slogan — “Worth Its Weight In Gold” — is a reference to the care and quality put into the brand’s products and also to its roots in California, the Golden State. The company name is also a nod to the shorthand for pounds. In addition to positioning itself as the gold standard in the cannabis industry, LBS will focus on embracing diversity and inclusiveness throughout all brand messaging and Company initiatives. LBS will offer a wide variety of cannabis strains and products, including flower, softgels, oil, and pre-rolls, that will be available in select stores across Canada as of October 17, 2018.
“Canopy Growth was founded to pursue a “house of brands” strategy in order to be inclusive across multiple demographics and across multiple cannabis markets,” said Mark Zekulin, President & Co-CEO, Canopy Growth. “We’re excited to introduce LBS to adult-use consumers across Canada at a time when everything except the quality of the cannabis in the jar is changing.”
Here’s to Future Growth.