The Royal Canadian Legion has joined forces with the Whitewater Brewing Co. to produce a new co-branded craft beer. Legion Lager is one of only a handful of craft brewed lagers in Canada, and the only beer that helps raise awareness and funds for Legion programs for Veterans.
“We’re thrilled that Whitewater has partnered with the Legion to support Canada’s Veterans by donating five percent of the brand’s sales to Legion programs.” says Dominion President David Flannigan. “Those funds will help support programs to improve the lives of Veterans and their families.”
Legion Lager will become available in our Ontario branches in May, and will soon be rolling out to local LCBOs, Beer Stores and retail outlets. Plans are underway to expand nationally.
Flannigan looks forward to seeing the branches, whose volunteers work so hard to generate revenue to run their local programs and services, embrace the new brand and the opportunities it will provide. “Being able to serve our own Legion Lager, in a can or on tap, at Legion branches means we can offer our members and other patrons an added beverage choice when they stop in for a visit.” And sales from those purchases, he points out, support the Branches and the important work they do.
Chris Thompson, one of Whitewater’s three owners/founders also is pleased with this partnership. “We’re honoured to have been chosen to brew a brand exclusively for an organization that does so much to help Veterans. It’s a cause that is close to our hearts.”
Keep any eye out for Legion Lager: coming very soon to an Ontario Legion branch near you.