MONTREAL, QC – It would be hard to miss the Black Friday and Cyber Monday hype this year, but GivingTuesday offers Canadians a welcome counterpoint to all this consumerism. Just as Black Friday kicks off the holiday shopping season, GivingTuesday is the opening day of the giving season.
In 2016, an estimated 6.2 million people in Canada did something to support their favourite cause for GivingTuesday. Whether donating money or volunteering time and talent, participation continues to grow. November 28th is Canada’s fifth annual GivingTuesday and organizers GIV3 and CanadaHelps.org are expecting more impact than ever.
According to a survey carried out in December 2016 for GIV3, 22% of Canadian adults took part in GivingTuesday activities. Most participants made donations (about 3.5 million people), and many millions more volunteered for non-profits or gave back in other inspiring ways including food, clothing, shoe and toy drives, committing to blood or organ donations and taking action on social media.
“We’re so excited to see the GivingTuesday momentum,” says Lys Hugessen, President of GIV3. “With more than 6,000 partners, 42 community groups, and so many generous Canadians, participation is at its highest level ever.”
While GivingTuesday is about more than financial donations, results from online fundraising platforms show a significant spike in giving. In 2016, CanadaHelps reported a four-year increase in donations of 353% on GivingTuesday compared to the equivalent day before the movement started. Recent analysis of data from dozens of North American donation platforms, validated that GivingTuesday generates a net lift on giving without cannibalizing the rest of the year.
73% of GivingTuesday partners are small to medium sized charities. “GivingTuesday has become so valuable to smaller organizations, that rely on grass roots for the important work that they do,” said Marina Glogovac, President and CEO, CanadaHelps. “Thank you to every Canadian who is getting involved this year and making a commitment to giving back.”
While GivingTuesday may only be one day, the huge response it generates will have a lasting impact on improving lives. The public can learn more about how to get involved or view an interactive map of GivingTuesday partners, and great campaigns at GivingTuesday.ca.